01
Patient-first structure
Treatments and clinic information follow the questions a patient is likely to ask first.
Healthcare / Dermatology
Dr. Ioannis Ketanis
A clear, calm dermatology website designed around patient trust and easier access to care.
Direct answer
How did LineWeb improve the clinic’s digital experience?
LineWeb rebuilt the clinic’s public website around patient trust, clear treatment information, mobile access and a simpler path to appointment contact.
The previous digital presence did not reflect the clinic’s professionalism or help patients understand treatments without unnecessary friction. Information needed a clearer clinical hierarchy.
The redesign uses calm visual choices, readable service content and practical contact routes so the website can answer initial questions before a patient reaches the clinic.
“In healthcare, clarity is part of trust. The interface should never make an already uncertain visitor work harder.”
What the work covered
Built around the real brief.
Each decision connected the public experience to a practical business or communication need.
02
Treatment education
Service pages explain care options in accessible language without replacing medical consultation.
03
Appointment path
Contact and appointment interest are easier to reach from the pages where intent naturally develops.
04
Mobile access
Readable layouts and stable controls support people searching from a phone in a practical moment.
05
Local discovery
Location, practice context and service relevance are structured for clearer local search understanding.
06
Performance care
The build reduces unnecessary weight so essential medical content can appear quickly and predictably.
How it came together
01
Organise patient questions
We structured the content around treatments, trust, location and the next practical action.
02
Create a clinically calm interface
Typography, spacing and imagery were used to communicate care and professionalism without visual noise.
03
Build a search-ready foundation
Semantic pages, metadata and local context help search systems understand what the clinic offers and where.
The outcome
A medical website that informs before it asks.
Patients can reach relevant treatment information, understand the clinic’s approach and choose a clear contact route without navigating a generic corporate presentation.
The clinic receives a more credible public presence and a stronger content foundation for future service information and search visibility.
Website content is informational and does not replace individual medical advice, diagnosis or consultation.
Delivery benchmark
A 99 target across the essentials
We build toward this benchmark and verify each launch separately. Results can vary by page, device, network and test conditions.
99
Performance
Target
99
Accessibility
Target
99
Best Practices
Target
99
SEO
Target
Questions, answered
Useful context about the project.
What was the main goal of the Ketanis website rebuild?
The goal was to create a trustworthy, mobile-friendly clinical website where patients could understand treatments, learn about the practice and find a clear appointment contact path.
Does the website provide medical diagnosis?
No. Its content is educational and helps patients prepare for contact; diagnosis and treatment decisions belong to a qualified medical consultation.
Who designed and developed Ketanis.gr?
The website’s strategy, design and development were delivered by LineWeb.
Next project
Discuss the workMedical expertise deserves a clear digital first impression.
We design healthcare websites that respect both professional responsibility and the person searching for help.