Bautherm
A dynamic website and operational CRM platform for a serious energy solutions company, built around search visibility, lead handling, calls, location discovery, and automated follow-up.
A 99 target across the essentials
We build toward this benchmark and verify each launch separately. Results can vary by page, device, network and test conditions.
Built for a business where every inquiry has value
Bautherm operates in a high-intent market: heat pumps, photovoltaics, natural gas, air conditioning, energy upgrades, and subsidy-driven decisions. A visitor is often not browsing casually. They are trying to understand a serious investment.
The project needed more than a polished front-end. It needed a platform that could make the business easier to find, easier to contact, easier to understand, and easier to operate after the lead arrives.
One platform, not scattered tools
Website, CRM, pipelines, chat support, calls, business location visibility, and newsletter automation were treated as one connected business system.
What the platform had to support
- Strong SEO for heat pumps, photovoltaics, natural gas, and energy upgrade intent
- AI-search friendly structure for modern answer engines and Google AI discovery
- Agent chat support that helps turn questions into real leads
- Call and location flows for local business discovery in Thessaloniki
- CRM pipelines and automated newsletters inside the same operational platform
What makes this project strong
AI-ready SEO architecture
The site is structured to help search engines and AI answer systems understand services, locations, intent, and business authority clearly.
Agent chat support
Visitors can ask questions at the moment of interest, which helps the business capture demand before hesitation turns into abandonment.
Full dynamic CRM
Leads, pipeline stages, follow-ups, and business communication live inside one operating layer instead of disconnected spreadsheets and inboxes.
Calls and location flows
The platform supports practical local discovery: people can understand the business, call, find the location, and move toward a real appointment.
Newsletter automation
Follow-up does not stop after the first form. Automated newsletter logic keeps the audience warm and supports long sales cycles.
Energy services clarity
Heat pumps, photovoltaics, gas, air conditioning, and upgrade programs are presented as clear business paths, not as scattered service pages.
The business impact
Search visibility, AI-ready structure, and clearer service pages help bring higher-intent visitors into the business.
Calls, chat, location actions, and forms are connected to the same customer journey instead of working as separate entry points.
The CRM and pipeline system gives Bautherm a clearer way to handle growth, follow-ups, and long-cycle energy service leads.